services

Ready to leverage social-media tools like Twitter, Facebook and Google? Here's what I suggest and what I offer.

I suggest making sure that you're well versed in how these tools can help your marketing efforts. I suggest that you listen A LOT before you jump into the pool. I suggest you be prepared to spend a lot of time before you expect results (typically 6-9 months). And I suggest you dedicate a fulltime staff (at least one person or agency) to these efforts.

If you cannot make that commitment, continue with your traditional marketing and advertising efforts.

Still here? Good! Here's my menu or services...
(Pricing IS NEGOTIABLE and is determined by an evaluation of your goals and situation. Contact me for a written estimate)

Platinum Plan
I will act as your social media agency of record. I will meet with you regularly to ensure messaging and efforts are in line with your other traditional advertising and marketing. I will create content for your Website, your blogs, your Twitter accounts, your Facebook Fan page, your Constant Contact lists, your newsletters and other vehicles.

I will also assist in training your staff and management in how to leverage these tools so that you can eventually create staff positions dedicated to these social media efforts.

The Platinum Plan includes...
• Daily Blog post featuring your product, service, staff or other corporate news item
• Two Tweets per day minimum with a goal of increasing Website visits and brand awareness
• Comments on industry-specific news sites with strategic messaging about your brand
• Regular interaction on blogs that share your competitive marketplace
• Training sessions (one per week) for management and staff detailing social media strategy and available tools
• Periodic effectiveness reports generated via collaborative efforts of your IT staff and our statistics sources
• Creative brainstorming as necessary with CMO and creative team to identify other opportunities for brand building

Gold Plan
I will work with your marketing or advertising agency of record and will act as the social media arm. I will create content for your Website, blogs, Twitter accounts, Facebook Fan page, Constant Contact lists, your newsletters and other vehicles. All as directed by the CMO or CD.

Content produced will be based on background and materials provided in outline or bulleted format by the CMO or agency. Additional fees pertain to collection of raw data, interviewing sources and researching topics.

I will also assist in training your staff and management in how to leverage social media tools.

This includes...
• Two Blog posts per week featuring your product, service, staff or other corporate news item
• Two Tweets per day minimum with a goal of increasing Website visits and brand awareness
• Comments on industry-specific news sites with strategic messaging about your brand
• Regular interaction on blogs that share your competitive marketplace
• Training sessions (one per month) for management and staff detailing social media strategy and available tools
• Periodic effectiveness reports generated via collaborative efforts of your IT staff and our statistics sources

Silver Plan
I will receive draft content from your marketing or advertising agency and will create content from these materials for your Website, blogs, Twitter accounts, Facebook Fan page, Constant Contact lists, newsletters, etc.

Content will be then delivered to the CMO or agency contact for use in your campaigns. These pieces will be priced individually on the following NEGOTIABLE schedule...

Blog Post - 600-1200 words - $350/post
Targeted Twittering - minimum of five tweets per day - $1000/week
Blog, news, group interaction - comments on relevant industry sites (min 2/day) - $500/week
Training sessions - 60-minute session on Social Media Tools for Business - $1000/hr (max 20 audience members)
Other services as requested

Ala Carte
I'm well versed in social media and the challenges some companies face when trying to decide whether to leverage these new tools. Here are a few other options you might want to consider. I can also create a custom training or content plan for any size organization. Pricing here is also NEGOTIABLE.

One-on-One Social Media Training - Onsite at your office (you choose the topics) - $500/hr
Social Media Consult - A written evaluation of your social media efforts with suggestions for improvement - $2500
Blog Set-up - We'll create your company blog and get you rolling with two posts - $500
Twitter Walk-through - An intensive 30-minute Twitter Bootcamp - $250

Ready to act? Great!

Contact me today.